It was a bit like a first date. There was definitely some tension as the conversation went off topic and no one quite new when to put their hand up. As usual for this analytics meetup, the opinions flowed freely, boundaries were pushed but not broken and the attendees experience levels ranked highly on the London social media ladder.
This months ‘London Web Analytics’ MeetUp by L3 Analytics founder Peter O’Neill was on social media analytics. There were queries as to what you are actually trying to measure for your clients, what measures are useful (not just what they think they want) and how are you going to capture these figures?
Everyone’s on-board with the need for social media but what is it they want? Reach, reputation, because your competition is doing it? How quickly do you start taking risks and why? Is it because you want to seem on trend or just bow to peer pressure? (“Silicon Valley continues to blindly funnel money into Snapchat“). These questions on expectations are to be held in bright rooms with everyone’s hands on the table. But figuring out what you’ll use to measure it all is for a closed room with an e-cigarette, leather bean bag, a laptop and a minibar only of redbull.