With a line-up that included Beverly Jackson, head of social at Yahoo (Failing Forward, the power of failing), Scott Cohen, founder of The Orchard (who struggled through rising CD sales in the 90s when he believed in digital music, slept on his couch at work, and now has 20% of the worlds digital music sales go through his company), Chris Barez-Brown that would burst life in any boardroom, John F… Well, you get the point, incredible speakers.
Be Interested. Be Adventurous. Be Together. Be Bold.
The September Digital Doughnut Meetup was on The Power of Search which could’ve been called the twin powers of search. With the speakers taking up different positions, it was optimised from both ends. Zigfrids at Hoxton Square hosted the energetic group who turned up to listen to the current state of search, how not be searched, and how to get the most out of organic search. Graham Ruddick opened the night asking how many people in the room worked in SEO – 20%, Digital Marketing – 60%, and General – 20%.
The two opposing views on how to use search can be summed up as; to the best of your ability, or to avoid being seen by it at all. Ideally you use both approaches well and use them intelligently. Continue reading →