Why I’m a Social Strategist

**UPDATE** My husband Peter O’Neill and I have started a business as well as having a baby and moving to a new country. Here’s the website, the blurb and the logo.

ZHS Orchards is the vehicle for Peter & Samantha to offer their (quite different) skills and knowledge to digital organisations. Working independently and on a freelance basis, Peter converts data into value while Samantha develops Social Media strategies with her clients. Based in the Netherlands but available to work with clients remotely anywhere in the world.


My key skill set is the creation of social media playbooks, delivering the foundations and creative planning needed for an effective social media presence. It works best with clients who have the internal resources and creative commitment of their teams for content creation based on regular insight planning sessions, client input and analytics feedback.

A social media strategist with 10+ years’ experience, I integrate social media planning with PR, comms, events, digital, paid and organic social for clients to develop a brand’s social presence.

I transform how clients execute social supporting leveraging external assets and people, key internal employees and events. Paid platforms include – Facebook, Instagram, LinkedIn, and Twitter. Development in social propositions includes social media playbooks and creative risk-taking to ensure your social media is on-brand, consistent and engaging.

Social media opportunities: Social planning for a strong organic presence, paid ad strategies for awareness and building leads, total team support and training, employees as ambassadors for B2B and HR, influencer outreach, leveraging events for social content creation, creative boundaries may well be pushed.

Reach out if you’d like to talk about what your business needs from its social presence. I’m happy to chat for coffee. Good coffee. Melbourne quality.