Social Media For Charities

How do you make your social media dollars go further? Ask for advice from a charity. They often have to do more with less. Here’s a look at Macmillan and Amnesty in a Guardian social media masterclass.

First lesson to the room of charity marketers. ‘It’s a paradigm shift not a spreadsheet of figures, but fill in the spreadsheet anyway, charities have to do it all with what they have.’

Macmillan Cancer Support

Carol Naylor @popplestone is the #SocialMedia Manager for @macmillancancer spoke about how to embed social within the organisation. Who are you and why bother? You need to be clear about why you are using social so your employees can be clear with their use of it.

Macmillan know that social media is for keeping people talking about cancer issues so they use social to support and inspire anyone involved with the disease, treatment and care. Carol insists you need to be specific about your aim.

macmillan-socialmedia-1

‘When you review your business plans, it’s time you were budgeting for social media as business as usual. It’s time to integrate social as a cost and as a philosophy, and when you use it, it’s about quick turn around times and being responsive.’

Continue reading

Advertisements

What are your Social Media Analytics questions? *crickets*

It was a bit like a first date. There was definitely some tension as the conversation went off topic and no one quite new when to put their hand up. As usual for this analytics meetup, the opinions flowed freely, boundaries were pushed but not broken and the attendees experience levels ranked highly on the London social media ladder.

This months ‘London Web Analytics’ MeetUp by L3 Analytics founder Peter O’Neill was on social media analytics. There were queries as to what you are actually trying to measure for your clients, what measures are useful (not just what they think they want) and how are you going to capture these figures?

Everyone’s on-board with the need for social media but what is it they want? Reach, reputation, because your competition is doing it? How quickly do you start taking risks and why? Is it because you want to seem on trend or just bow to peer pressure? (“Silicon Valley continues to blindly funnel money into Snapchat“). These questions on expectations are to be held in bright rooms with everyone’s hands on the table. But figuring out what you’ll use to measure it all is for a closed room with an e-cigarette, leather bean bag, a laptop and a minibar only of redbull.

Continue reading