MetLife UK: Managed Twitter and YouTube, launched LinkedIn all over three years with ongoing calendarised content and content curation. Work with the PR, built social
Author: Samantha Sile
A Social Media specialist with 7+ years' experience, I integrate Social Media Planning with PR, Comms, Events, Digital, Paid and Organic Social for clients to develop their social presence in line with their business objectives. Able to work in highly regulated environments, I transform how clients execute social leveraging key senior employees and events alongside a paid social strategy.
Training: Senior Execs social ambassadors
EdenTree Investment Mgt: Supported rebrand with ‘thought leadership’ positioning in social, developed social asset creative style, and trained senior execs in Twitter and LinkedIn. Built
Brand relaunch: social media, PR and paid
Tilney: Teamspirit relaunched the Tilney brand across all digital touchpoints including a new social strategy. Done alongside VCCP, I integrated ongoing organic calendarised social content
Paid social media campaigns
AIG Life: Planning and execution of organic and paid social Critical Illness campaign on LinkedIn that won Best Use of Social Media at the Life
Brand reputation management in social media
Policy Expert: Reversed toxic social presence on Facebook and Twitter with a brand reputation social response plan executed alongside PR’s crisis management and senior stakeholder
Increase social referral traffic for B2B
BBI: A content marketing approach with SEO driven blogs delivered a test-and-learn advertising strategy with a calendar of engaging content to inform SMEs of an
