Planning and execution of organic and paid social Critical Illness campaign on LinkedIn that won Best Use of Social Media at the Life Insurance Awards when it drove over 700 clicks from niche intermediaries audience with minimal budget. We used website and email campaign materials to test copy and creative social ad combinations and formats, noting which delivered the best results and used those to create updated ads for retargeting website visitors.
Generating a 16% increase in followers of Financial Services and Insurance VPs and senior employees and winning Best Use of Social Media at the Life Insurance International Innovation Awards 2018.
Twitter follower campaign done to increase adviser/intermediaries Twitter followers by leveraging All Blacks Sponsorship – all in short 2-week window.
41% rise in total followers from our niche audience.
“Samantha and I worked closely for a number of years delivering social media strategy from the ground up. Working with Samantha is like having an extension of your team – nothing is too much. The depth of her social knowledge is extremely valuable – she is always the first to know the latest changes and never fails to share. As a great communicator Sam deals with all stakeholders well and brings them on the journey with you. You’ll never regret bringing Sam on board” Camilla Hoskisson – Digital Marketing Manager. LinkedIn recommendation
Reach out if you’d like ask for advice for your social campaign.