Teamspirit relaunched the Tilney brand across all digital touchpoints including a new social strategy. Done alongside VCCP, I integrated ongoing organic calendarised social content with paid social, retargeting, outdoor, programmatic, TV, and Tilney’s owned blog content and Teamspirit PR teams spokespeople press coverage.
The ‘always on‘ content strategy meant a complete overhaul of their social content creation and calendarisation processes, devising content strategies per social channel and audience offering tools and functional advice.
Successes included: an event content focus for Twitter and Facebook, a company focus for LinkedIn, and a creative review of all paid social ads based on organic success. Using monthly analytics to focus content resources.
209% Increase in high-affluence target audience engagements on Facebook and Twitter.
87% Increased CTR to the website through social retargeting. 8% decrease in bounce rate.
Reach out if you’d like ask for advice for your social campaign.