Managed Twitter and YouTube, launched LinkedIn all over three years with ongoing calendarised content and content curation. Work with the PR, built social engagement and use with senior execs, used influencers, and coordinated with MetLife in the US for content creation and ongoing editorial boards. Built niche intermediaries audience with highly targeted organic content creation and paid-for campaigns.
Grew MetLife from 12th to 1st for engagement in their competitor set, grew organic followers approx. 100/month per platform, averaging 50k total organic impressions a month, created 40 unique posts/month per platform.
“Samantha and I worked closely for a number of years delivering social media strategy from the ground up. Working with Samantha is like having an extension of your team – nothing is too much. The depth of her social knowledge is extremely valuable – she is always the first to know the latest changes and never fails to share. As a great communicator Sam deals with all stakeholders well and brings them on the journey with you. You’ll never regret bringing Sam on board.” Camilla Hoskisson – Digital Marketing Manager. LinkedIn recommendation
Delivering MetLife UK’s #RealPensionFreedom for advisers leveraging industry influencers,
Involved MetLife UK senior execs and the sales team in authoritative yet personable video content for social. Resulting in 134% increase in adviser followers during the campaign.
Partnership content creation:
Creative content for an adviser audience:
Content for their HR professionals audience:
Engaging employees and incorporating special days and events:
Reach out if you’d like ask for advice for your social campaign.