A content marketing approach with SEO driven blogs delivered a test-and-learn advertising strategy with a calendar of engaging content to inform SMEs of an impartial financial provider comparison tool. Relatable creative to a defined audience in Facebook proved the most cost effective ad strategy and partnerships with leading SME publications drove the highest quality traffic.
87,176 New visitors using fractional spend. 382% Increase in social followers in 6 weeks. 19% Returning visitors.
|Content Marketing approach – new blog a month to be shared as Facebook ads with 3x creative variations per blog|
|Partnerships with Telegraph and This is Money. The Telegraph drove the highest quality traffic|
|Targeting Dragon’s Den followers in Twitter drove the most traffic|
|Facebook was the most cost effective social ad platform|
|Relatable content imagery of SMEs at work drove the highest engagement|
|Referrals from banks drove the most referral traffic|