BBI:
A content marketing approach with SEO driven blogs delivered a test-and-learn advertising strategy with a calendar of engaging content to inform SMEs of an impartial financial provider comparison tool. Relatable creative to a defined audience in Facebook proved the most cost effective ad strategy and partnerships with leading SME publications drove the highest quality traffic.
87,176 New visitors using fractional spend. 382% Increase in social followers in 6 weeks. 19% Returning visitors.
| Content Marketing approach – new blog a month to be shared as Facebook ads with 3x creative variations per blog |
| Partnerships with Telegraph and This is Money. The Telegraph drove the highest quality traffic |
| Targeting Dragon’s Den followers in Twitter drove the most traffic |
| Facebook was the most cost effective social ad platform |
| Relatable content imagery of SMEs at work drove the highest engagement |
| Referrals from banks drove the most referral traffic |
Reach out
if you’d like ask for advice for your social campaign.
