To leverage Columbus Directs sponsorship of Olympian Chemmy Alcott and her network of sponsors we engaged Chemmy to create quality organic social media content getting up close and personal with Chemmy.
Idea: To create ten videos in seven locations over two days. Reach out to Chemmy’s sponsors for their involvement, product and stores, storyboard the shoots, manage production and editing, and plan and schedule all social content and give to Chemmy and her sponsors to share.
Results: Over 52k views of the videos on the Columbus Direct YouTube channel.
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When it comes to social media and digital community management – Sam is bright, capable and a breath of fresh air. Her ability to think creatively and explore alternative perspectives is surpassed only by her energy and enthusiasm; which is better than caffeine for waking you up in the morning! Akin to a key ingredient to any great recipe – Sam has the ability to be a unique and valued member of any social media team. Rich Brooks. Head of Performance Marketing (UK Agencies – Vivid Lime, ICLP, Cogent Analytics) LinkedIn recommendation