The launch of the new Columbus dog ambassador launch needed to have some impact in social media without any paid budget. I created and ran a dog lovers organic social campaign that relied on touching the best in people – their love of dogs and supporting charities.
Idea: Engaging the dog lovers community by offering cash prize split 75/25 between the dog shelter of the winners choice and the winner. Outreach to the shelters to make them aware and share the competition for organic reach and engagement.
Results: creating buzz and engagement on an otherwise quiet Twitter profile, generating good will vibes for the brand in a genuine way. We reached over 10k people, gained 700 engagements and 180 entries with no budget and few followers.
Get in touch to find out how I can support your business in social.
When it comes to social media and digital community management – Sam is bright, capable and a breath of fresh air. Her ability to think creatively and explore alternative perspectives is surpassed only by her energy and enthusiasm; which is better than caffeine for waking you up in the morning! Akin to a key ingredient to any great recipe – Sam has the ability to be a unique and valued member of any social media team. Rich Brooks. Head of Performance Marketing (UK Agencies – Vivid Lime, ICLP, Cogent Analytics) LinkedIn recommendation